Director of Growth Marketing

B2B / SaaS / Martech


Join the Industracom family - a fast-growing people-first marketing technology company. Our platforms: MedicalSearch, HospitalityHub & IndustrySearch are used by 2 million+ commercial buyers annually in the massive $150B per year capital equipment procurement sector in Australia. We connect buyers with trusted suppliers through our popular Get Quotes tool so they can find the best solution for their needs.

Are you an experienced and proven data-driven marketer with a passion for growth? Coming off the back of record revenue growth with the support of an awesome team culture and big ambitions, we are leaders in a thriving sector gearing for our next phase of scale.

Meet the Team

Meet the Co-founders

We have two main missions at Industracom

1. Our vision for Confident Commerce: to make B2B buying fast, easy and trusted by transforming the way commercial buyers source products and connect with expert suppliers.

2. Becoming our best selves: to support our team to learn and grow, make long lasting connections and have a meaningful Work/Life balance.

We've grown more in the last year than in the previous 3 years combined and we have an inspiring vision for our product and for our people, underpinned by an authentic team spirit and our core values of Teamwork, Innovation, Ownership and Excellence.

The accompanying motto to our values is Make It Happen’d where alongside a supportive and encouraging environment, you have our blessing to truly own and deliver on a project or responsibility.

Why work with us:

  • Earn - Rewarding salary and benefits with share options in future

  • Grow - We invest your training, coaching, mentoring and career development

  • Learn - Access to Coursera learning platform & weekly learning time

  • Team - A supportive family-like team of passionate people with strong shared values and regular team events

  • Enjoy - Trendy WOTSO Zetland co-working office with hybrid options

  • Parent - Paid parental leave: 12 weeks primary caregiver / 6 weeks secondary caregiver

  • Wellbeing - Birthday half day off + an Australia-first ‘Me-Time’ program of 6 bonus days off

Key responsibilities:

  • Category development, growth and marketing

  • Category pipeline and performance

  • Marketing budget optimisation and ROI

  • Sales team pipeline and performance

  • Platform mechanics

  • Buyer direct marketing

  • Customer acquisition marketing

  • CRM analysis and upgrade

  • Conversion optimisation

  • Setting inspiring quarterly marketing goals

  • Gain deep knowledge and understanding of tech capabilities and platforms for our industry

  • Be revenue and results focused

  • Develop and oversee the marketing backlog and identify marketing process improvements

  • Manage and grow marketing contributors to high standards and ambitious timelines

  • Keep the team and stakeholders up to date on progress, wins, results and plans

  • Oversee marketing related projects to the highest possible standard

Skills and experience you bring to the position

  • Experience as a growth-focused marketer leading SEO, PPC, SOCIAL, DATABASE MARKETING, CRM etc

  • Excellent communication skills, ability to articulate complex concepts to both technical and non-technical stakeholders

  • Scientific and data focused

  • Resourceful and priority led

  • Highly skilled in people and project management

  • Tech savvy use of the latest technologies

  • Experience shaping solutions in collaboration with team members

  • Experience working in a fast-paced environment with ambitious goals

  • Passion for solving complex problems and improving experiences

If you are a data-driven marketer who enjoys moving from strategy to execution to measurement (all in the same day!) We encourage you to apply.

Our 7 day recruitment process

  • 1 - Brief video chat to start - let’s get to know each other (15-20 mins)

  • 2 - Chat with your potential new Manager about your experience and the role/company - video or in-person. (30-40 mins)

  • 3 - Further explore your skills and experience - video or in-person. (30-40 mins)

We appreciate diversity

With us this bit isn't here because everyone else has it. We truly welcome people of all shapes, colours, influences and uniquenesses. Our differences keep the world going round!

Contact us

Call Jeremy Nathan on 0414 570 501 or via the Contact Us page to talk about this opportunity.