What metrics can I track in my Storefront?

You can track a number of different metrics in your Storefront, all of which help you better understand buyer engagement to make improvements and optimise your Storefront's success.

The metrics you can track include:

Views

  • Product Views
    The total number of views on your Product pages. In your Supplier Management Area you can also get a breakdown of the number of views for each individual Product.

  • Article Views
    The total number of views on your Article pages. In your Supplier Management Area you can also get a breakdown of the number of views for each individual Article.

  • Main Page Views
    The total number of views on your Storefront’s main page.

  • Brand/Logo Views
    The total number of views your company logo has had in searches and category pages. This excludes emails newsletters.

  • Qualified Buyers
    The total number of users that interacted with 3 or more items on your Storefront in a given session, representing an audience with a higher level of engagement. For example, a user that viewed 2 of your products and 1 of your articles.


Conversions

  • Phone Views
    The total number of times your phone number has been clicked (to be viewed) by people who wanted to call you to enquire about your products or services.

  • Website Clicks
    The total number of times your website link has been clicked by people who wanted to visit your website. As they have already discovered and understood more about your business on our platform, it is expected that many will be contacting you via your own website.

  • Email Leads
    The total number of times people sent you a direct Email from our platform to enquire about your products or services.

  • Quote Requests
    The total number of times you were included in a group Quote Request, providing you an opportunity to win business from buyers that are ready to make a purchase.

  • Callback Requests
    The total number of times people sent you a Callback Request email from our platform asking you to call them back about your products or services.

Learn more in our Learning Centre