Setting up a content plan and calendar for your Storefront

The first step to effective content marketing is to make a plan. It's one thing to discuss big ideas, but until you have them right there in front of you – it's unlikely to produce results. After researching your buyer, put together a Content Plan and Calendar using the template below. This will keep you on track to fulfilling the questions that your buyers need answered.

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  • Plan a few articles through the year that address your key audiences
  • Plan articles and product launches around any seasonal events
  • Use your calendar to ensure your writing and pictures are ready a week before publishing

Learn more in our Learning Centre