Advertising Solutions

Lead Generation | Content Publishing | Branding | Direct Response

Our trusted business to business (B2B) websites – IndustrySearch and MedicalSearch, attract over 250,000 monthly visitors and over 50,000 daily e-news subscribers.

Through targeted, measurable and cost effective advertising solutions, Industracom delivers proven marketing results to hundreds of Australian companies.

• Storefront marketing
• Email marketing (EDM)
• Used item listings
• Banners & sponsorship
• Event marketing

Storefront marketing

A Storefront showcases your business to a targeted audience of industry buyers who are actively researching solutions and products. Through your Storefront you receive distinct marketing benefits:

• Lead generation - Receive sales leads for your products and services
• Media release publishing - Inform and educate buyers with your content
• Search engine positioning - Expose your business to millions of people
• Brand awareness - Showcase your business alongside related suppliers

Other Storefront features include: video showcasing, measurement & tracking, online management, product directory and partner linking.

Find out more: Storefront- IndustrySearch | Storefront - MedicalSearch or Contact us

Email marketing (EDM)

Industracom runs sponsored EDM (electronic direct mail) campaigns to its targeted email databases, known as Australia’s largest and most credible B2B email marketing lists.

By delivering trusted content and up to date industry news, we maintain a strong relationship with subscribers, which means higher response rates for your email marketing campaign.

Some of our satisfied EDM clients include: Autodesk, BlueScope Steel, CareerOne, Dell, Hewlett Packard, Lincoln Electric, Microsoft, SEW EURODRIVE, Signet, Telstra and VISIPAK.

• IndustrySearch: 35,000+ email subscribers (industry managers & technical buyers)
• MedicalSearch: 18,000+ email subscribers (medical professionals and buyers)

Find out more: Email marketing- IndustrySearch | Email marketing- MedicalSearch or Contact us

Used item listings

Advertise used machinery and equipment to targeted buyers for a low one-off listing fee. Used item listings are a measurable and cost effective solution with no setup fees, commissions or ongoing charges.

• We review used items for maximum results
• We optimise items for search engine visibility
• We ensure used items are well categorised
• We generate interest and response from relevant buyers

Find out more: Sell used machinery & equipment - IndustrySearch or Contact us

Banners & sponsorship

Through a variety of high-impact banner advertising and sponsorship positions, your branding and direct response campaigns generate awareness and maximum results.

Banner trafficking is managed through the DoubleClick system to ensure accurate delivery, tracking and accountability for corporate and agency clients.

Find out more: Brand advertising - IndustrySearch | Brand advertising - MedicalSearch or Contact us

Event marketing

Marketing your events to our B2B audience is a proven way to drive awareness and participation from industry professionals who use our websites as a trusted news source.

Whether it’s a trade show, conference, training seminar or product demonstration, our event marketing packages can help.

Find out more: Event marketing - IndustrySearch | Event marketing - MedicalSearch or Contact us

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